
A handshake, a hug, or a simple touch on the shoulder – physical touch has been part of human life since the beginning, yet in our fast-paced world we pay less and less attention to it. What actually happens in the body and mind when someone touches us, and why should we give it more space?


The skin is our largest sensory organ, literally covered in receptors that react to touch instantly. As soon as contact occurs, the brain triggers the release of oxytocin – a substance nicknamed the happiness hormone. It lowers levels of the stress hormone cortisol, slows the heart rate, and brings on a feeling of calm and safety. That’s why we feel more relaxed after a hug or a massage – it’s not just a feeling, but a measurable physiological response.

Touch also plays a key role in how we build and maintain interpersonal relationships. A hug, a caress, or just a brief touch during conversation strengthens trust and a sense of belonging. Couples and friends who regularly allow themselves physical closeness rate their relationships as more stable and satisfying – touch can express support and closeness far faster than words.

The digital age has brought a paradox: we’re more connected than ever, yet more physically isolated. Working from home, screen-based communication, and a fast-paced lifestyle lead to what’s known as a “touch deficit,” which takes its toll on mood, sleep quality, and overall resilience to stress. It’s no coincidence that interest in massage and other forms of touch therapy has been growing in recent years – the body simply asks for touch.


One of the most natural ways to give the body touch is through massage. It activates the same mechanisms as other forms of positive contact – oxytocin is released, cortisol levels drop, and the nervous system switches into rest mode. Regular massage isn’t just a pleasant experience, but an investment in mental wellbeing. If you’re looking for quality relaxation that naturally kicks off this process, it’s worth treating yourself to it.


| Why is physical touch so important for the psyche?
Touch triggers the release of oxytocin, which lowers stress, improves mood, and strengthens feelings of safety and trust.
| What is oxytocin and how does it relate to touch?
Oxytocin is a hormone released during physical touch, hugging, or massage. It’s often called the happiness hormone because it brings on a feeling of calm and wellbeing.
| Can a lack of touch affect health?
Yes, a long-term lack of physical touch can contribute to higher stress levels, worse mood, and poorer sleep quality.
| Does massage help the same way as a hug or other interpersonal touch?
Largely, yes. Massage activates similar mechanisms to other forms of positive touch and is one of the most effective ways to achieve relaxation.
| How often is it advisable to allow yourself physical touch?
There’s no exact rule, but consistency is key. Even brief but frequent touch has a more positive effect on the psyche than a single intense experience.